© Media
Promotion 1993 - 2008, All Rights Reserved
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Media Promotion
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Auto Industry Marketing Research Study
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In 1998, Media Promotion, at the time a full service advertising, marketing and research firm in the Chicago area facilitated focus group and survey based research study for the GM's Saturn division on general advertising and marketing performance for their dealer stores. The most interesting aspect of the research study was the stunning results demonstrating the effectiveness of "Message on Hold". So stunning in fact . . . Media Promotion launched a "Music and Message On Hold" division and today is proud to be a leading nationwide provider of music and message on hold products and services with clients in over 45 states, Canada, The UK, Japan, South America, Australia, Switzerland and other parts of the world.
Teleconnect Magazine
93% of
callers placed on "silent hold" estimated their on-hold time to
be longer
than it actually was
88% of
callers
prefer on-hold messages versus dead silence or radio
16-20% of callers made a purchasing decision based on information they heard while on-hold
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U.S. West Communications |
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AT&T |
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N.A.T.A. |
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Sales & Marketing Management Magazine |
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