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Music On Hold Messages On Hold music on hold messages on hold copyright Media Promotion Media Promotion 1994 - 2007, All rights Reserved
Copyright 2005 Media Promotion, All Rights Reserved
 
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Music and Messages On Hold Research by AT&T, North American Telecommunications Association, US West,
Nationwide Insurance and Maximarketing studies.  Compiled by Mar Lyman and Associates.
  • 8 out of 10 business calls are placed on hold.
  • 60% of callers hang up when placed on silent hold.
  • Many callers who hang up call the competition.
  • Less than a third will call back.
  • Messages on Hold reduce hang-ups by 50%
  • Callers placed on hold with music stay on the line for up to two minutes.
  • Callers placed on hold with messages and music will stay on the line for over four minutes
  • A telephone guest is 85% more inclined to purchase then an in store guest.
  • 20% of callers who hear messages on hold purchase additional items or services, that's 1 in 5.